"The Smooth Off"

Hiphops love affair with branding, especially alcohol continues to be a major money spinner for those that get in with a brand, and shamelessly plug it to death until the masses give in.

Powerhouse vodka brands such as Belvedere and Grey Goose we all rosy until Ciroc and Diddy forged a partnership that has now propelled Ciroc to a household name.  It is a much more affordable and accessible status drink than lets say... Jays beloved 'Ace of Spades'.


Joshua, TCC